The focus and emphasis of this module is to create dynamic visuals with appropriate animation for feedback and screen time transitions.
Students will learn to make their characters act, talk and express emotions. This will provide real skills for multimedia professionals going into web, interface, and animation industries. This module equips students with practical and working knowledge of the Internet and gives a broad overview of technologies used in Web design.
Students will be taught to design, implement and create content. Students will be developing an interactive solution from idea to a complete and functional application with up-to-date web technologies and techniques of HTML and CSS, such as the ability to produce interactive animations.
With incredibly powerful language of the web: JavaScript, you will be able to build a fully functional web application that utilizes Ajax to expose server-side functionality and data to the end user. This module aims to develop the knowledge and understanding of a range of academic skills required for study at university level. The module will focus on the development of academic writing, oral presentation, as well as listening skills to enable students to communicate effectively in both spoken and written forms.
This module has incorporated various skillsets that students have learnt in Year 1. Students will need to come up with an User Interface for an existing client that is savvy, interactive and engaging with a strong branding persona! Students are also required to design the corporate identity with style guide as part of the pitch to complement the new look.
This module is about creating interfaces that are fit for purpose for users, the environment and activities. Students can reflect on what makes some designs usable and satisfying — and others not — and get hands-on experience of the designing process, which comprises four interrelated and iterative activities: establishing requirements, designing alternatives, prototyping designs and evaluating prototypes. The interaction design process must be user centric. An important principle students will be reminded of is that there is diversity among users — not only in terms of their physical characteristics and capabilities, but also of their cognitive and sensory characteristics.
This module aims to introduce basic computer programming for media students using popular scripting language. This module makes use of programming language as channel for media students to create interactivity in digital media which can includes interactive web design, 2D game development, scripting for 2D animation and general interactivity in digital media.
The module will start from foundation and progress using examples to demonstrate the application in digital media. This module will provide students with the knowledge to create videos and an understanding of video production. Students will be introduced to the 3 key stages in video production i.
The module will give students the ability to produce and finalise videos for their intended purposes eg short film, social media video, documentary. The module also provides students with knowledge in the different styles of audio art for different intended purposes and cover audio visualisation techniques and skills for the production of animation, film, video, recorded music and basic foley creation for SFXs.
There will be many practical activities that will show students how to technically and creatively improve images using photo-editing software. This module introduces students to the world of visual effects and the digital media production methods used.
Students will learn how animate icons making beautiful infographics and other visual attributes influences the mood of the viewer and understand all the animation techniques needed to bring your data to life. This module will enable students to understand the functions of visual effects in design; to learn the techniques and methodologies for solving information communication problems; to develop visualisation skills, concepts and techniques; and to understand the relevant concepts in the psychology of perception, cognition and their relation to visual design and layout.
This module aims to equip students to learn advanced CSS techniques that are used for effects and designs. It also covers advanced animations, flexbox layouts, grid layouts, and Sass. Moreover, you will also find advanced level knowledge for responsive web designing through real-world project with keyframes, animation and transition, managing media queries and how CSS works behind the scenes.
This module provides students with the skills to analyze and evaluate information in order to obtain the greatest amount of knowledge from a piece of data, and leads students to be rational and disciplined thinkers. It provides the best chance of making the correct decision, reduces bias and minimizes damages if a mistake does occur while e-learning the right writing approach to create your narrations through storytelling. Students will bring data to life through immersive storytelling by art of speaking the language of data.
This module allows students to create an advanced app mobile or web based that is experiential and exploratory based on their own theme.
The theme can range from social, environment, industrial, economic issues. The advanced app should be interactive and include video, audio, visual effects. The entire look and feel of the advanced app should be engaging and all contents incorporated ie.
This module introduces students the basic principles, concepts and collaborative tools of social media marketing to create an interactive online or internet marketing activity implementation, effective plan, and the measurements of success.
Students will learn to optimise the use of social media platforms tools and metrics to identify influential, recognise sentiments, analyse conversations etc. The concept and importance of using analytics to measure engagement, identify influence mapping and spot market trends will also be introduced to the students.
The module also uses practical approach that students apply design skills to support digital marketing activities through researches and discussions of social media issues and business cases. This module allows students to appreciate the concepts of User Experience UX and UX design, learn the UX research such as planning research studies, conducting interviews and usability studies, and synthesizing research results, then apply user-centred design principles and techniques in design prototyping, and also learn to standard interface designs that are essential for creating applications with great consistency and seamless user experience.
Students will learn the design process from empathize with users, define pain points, ideate solutions to wireframes and prototypes designs, test and iterate on mobile app and responsive website designs. This module introduces basic Low Code development to students and enable them of varying experience levels to create web and mobile apps using drag-and-drop components and model-driven logic through a graphic user interface.
It will help students to put their software ideas into practice with minimal code writing by get up and running with the process using examples and practice projects. This module acquaints the students with the theories and practices of scientific research. Moreover, it elucidates various issues and considerations along the path of a research journey that the students shall embark upon in this module.
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